![]() Sending money to useless website just wastes money. Most useless websites have boring content about legendary founders and resumes of people who started the company, history of business, and biographies of other team members. The useless website just cost you the cost of the click you paid for, the money you paid your “social media expert” and then you say “digital does not work.” When this happens, the visitor clicks the back button, goes back to Google and runs another search, and finds a competitor. ![]() These useless websites fail to communicate the value of the service or product to the visitor. Often, ads people click on are most interesting than websites these ads take them to. Useless websites have wrong content in the wrong places and fail to connect to visitors. People pay for Google Ads or Facebook Ads or have “social media expert” send traffic to their useless website. But, many websites were done by “expert agencies” out there that haven’t built websites for conversions and we feel they should have known better. Entrepreneurs have build websites themselves so it is understandable why they were eager to buy some traffic and send it to their website which was not designed to convert. As I mentioned, we’re PhD students so it’s been kind of funny being more known for this website than our academic research.Over 50% of people who call us make this mistake. Some of my favorites include hours-long youtube videos dedicated to people scrolling on endless.horse, being included in a lecture at the Parsons School of Design, and a request from a student in Germany that we add https functionality to the site (which I eventually did, see ). ![]() The press coverage and popularity were unexpected, and we had no idea we were part of a nascent meme. What is the weirdest thing that has come from owning/running such a unique-not-really-having-a-purpose site? The coronavirus situation might throw a wrench into our plans. Also, fun fact: we’re getting married this May. ![]() Since then, I started a PhD in Electrical Engineering (Kyle was already in his first year of a math PhD), and we’re both close to graduating. How long ago did you launch the site / what are you working on now? Either infinite.horse was already taken or too expensive, so I brainstormed some alternatives and polled other attendees for which sounded best. The scrolling code was a quick hack by Kyle using an infinite scroll library by Facebook – the best part is how legs.html works.Īt the hackathon some of the sponsors gave coupons for discounts on domain registration and hosting. In 2015 we participated in the “Stupid Shit No One Needs & Terrible Ideas Hackathon”, which was organized by some friends of ours, so the time to make infinite.horse was nigh (or neigh, if you prefer). Simplicity is key for a useless website A complex layout kills the fun and chases your visitors away. Choose colors, fonts, and images that fit your theme. They have drag-and-drop interfaces that make website creation easy. I joked about creating a website called infinite.horse. If youre a beginner, consider using a site builders platform like Hostinger Website Builder or Wix. The idea of an infinite horse came to me in 2014, when I first heard that. What were the circumstances behind creating your site?
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